If you have kids at home, are bringing them to NYC with you, or yourself are a kid-at-heart, there is no more magical place in New York than a giant multi-storied toy store. Yes, we are talking about F.A.O. Schwartz. If a visit to the store is special, what do you think about a personal tour escorted by a toy soldier, or a personal shopper? Our Time & Place Concierges can arrange that.

F.A.O. Schwartz is one of the most famous toy stores in the world. Meet the F.A.O. Schwarz Toy Soldier, see all the toys in their catalog plus thousands more, try out the aviation-quality 3-D motion simulator and the latest games in the Rec Room, or sample the delectable desserts. An opening ceremony featuring live toy soldiers is offered Monday through Saturday at 10:00 a.m. and Sunday at 11:00 a.m. Piano dancers are on display every Saturday and Sunday, 15 and 45 minutes past the hour. Story-time takes place Monday through Friday at 1:00 p.m. and 3:00 p.m. Reservations are required.

But here are some special experiences that our Concierges can organize for you:

Receive preferred access at F.A.O. Schwartz with a private tour guide. This private 45-minute tour is accompanied by a Toy Soldier, and includes a complete history of the company, information about new products for the holiday season, an opportunity to try out new toys and private time on the big piano. Available during store hours and prior to normal business hours. Reservations are required so talk to our Concierge team.

For a different level of service, arrange a visit to this wonderful toy store with a personal shopper. Your personal shopper will escort you and your children around the store before or during store hours. This complimentary service is offered year round.